Blog
Photo of author

Crypto startups shifting from airdrops to loyalty points

Crypto startups shifting from airdrops to loyalty points

In the world of cryptocurrencies, a new trend is emerging among startups – a shift from airdrops to loyalty points. Airdrops have traditionally been a popular way for crypto startups to distribute tokens to a large number of potential users. However, the effectiveness of airdrops has come into question in recent years, as many recipients simply sell off the tokens rather than engaging with the project.

In response to this, some crypto startups are now turning to loyalty points as a way to incentivize and retain users. Loyalty points are essentially tokens that can be earned and used within a specific ecosystem or platform. Unlike airdrops, loyalty points are typically earned by users actively engaging with the project, such as participating in activities, making referrals, or contributing content.

One of the main advantages of loyalty points is that they encourage ongoing engagement and use within the ecosystem. This can help to create a more loyal and committed user base, as well as foster a sense of community and ownership. Additionally, by earning loyalty points, users feel a sense of progress and reward, which can further encourage their participation.

The shift towards loyalty points also aligns with the broader trend of gamification in the crypto space. By incorporating game-like elements and incentives, projects can create a more engaging and immersive experience for their users. This can increase user retention, as well as drive adoption and growth.

Furthermore, loyalty points can be more easily integrated into existing reward systems or partnerships with other businesses. This means that users can potentially earn and redeem their loyalty points not only within the crypto startup’s ecosystem but also with a wide range of participating merchants or service providers. This expands the utility and value of the loyalty points, making them more attractive to users.

Overall, the shift from airdrops to loyalty points indicates an evolution in the strategies employed by crypto startups to acquire and retain users. By adopting loyalty points, these startups aim to create a more engaged and loyal user base and enhance the overall utility and value proposition of their tokens or platforms.

Leave a Comment